Maximize your reach with Marketing Support Program for LSPs

General

ProfectaBDI | January 28, 2025

Language Service Providers (LSPs) often don’t have enough time for marketing or business development activities. Mostly because they are constantly juggling projects, deadlines, and the ever-growing demand for high-quality translations. While delivering exceptional service is paramount, effective marketing often takes a backseat. That’s where we come in to help you move it to the front seat.

 

Our comprehensive marketing support program is designed to alleviate the burden of marketing, allowing LSPs to focus on what they do best – providing top-notch translation services.

 

This program is especially beneficial for LSPs who:

 

♦ Rarely post on social media but want to do so frequently

 

♦ Struggle with content creation from brainstorming to distributing

 

♦ Haven’t strengthened their market positioning

 

♦ Haven’t defined an ideal client profile or a target group

 

♦ Don’t have the budget for extensive, multi-million-euro marketing campaigns

 

 

Why Marketing Matters for LSPs

Marketing is more than just a buzzword; it’s an essential component of business growth and sustainability. There are three pillars of a successful business you must keep your focus on: marketing, sales and delivery.

 

For LSPs, effective marketing is crucial for several reasons:

 

🟣 Establish Credibility and Authority

By sharing insightful blogs, articles, and tips, LSPs can position themselves as experts or thought leaders in their field. This not only builds trust with potential clients but also reinforces the value of your services.

 

🟣 Showcase the Advantages of Combined AI and Human Translation

Highlighting the strengths of integrating AI tools with human expertise can attract clients who value both.

 

🟣 Attract Clients Who Appreciate Commitment and Quality

Thoughtful marketing initiatives demonstrate your dedication to excellence, drawing in clients who are looking for reliable, high-quality services.

 

 

The Power of Organic and Paid Marketing

Organic marketing, such as creating and sharing valuable content, is vital for establishing a strong online presence. However, it often takes time – sometimes years – to see significant results. To accelerate growth and maximize reach, combining organic efforts with paid marketing activities like Google or LinkedIn Ads is essential.

 

For business-to-business oriented LSPs aiming to secure corporate clients with regular orders, LinkedIn advertising seems to be particularly effective. LinkedIn’s advanced targeting options allow you to reach professionals in specific industries, job titles, and companies, ensuring your ads are seen by the most relevant audience. This targeted approach is invaluable for account-based marketing (ABM), enabling you to focus on specific companies or individuals YOU want to work with.

 

 

Our Marketing Support Services

Understanding the challenges LSPs face, we have tailored our marketing support program to meet your unique needs. Here’s how we can help:

 

1️⃣ Content Creation and Management:

 

♦ LinkedIn Articles and Blog Posts: We write and manage in-depth articles on topics relevant to your target audience, which can also be converted into blog posts for your website.

 

♦ Short LinkedIn Posts: Regular short posts on LinkedIn about the burning topics in your industry and showcasing your expertise.

 

♦ Content Recycling: Converting LinkedIn posts into content for Facebook, Instagram and X to widen your reach.

 

♦ News and Announcements: Keep your audience informed about your conference visits, events, and other significant updates.

 

2️⃣ Social Media and Website Alignment: Harmonize content across your website and social media platforms for a consistent brand message.

 

3️⃣ Ad Creation and Campaign Management in LinkedIn Campaign Manager: We create targeted ads and monitor their performance to ensure your campaigns are effective.

 

4️⃣ Analytics Monitoring: Using LinkedIn and Google Analytics, we make informed decisions based on data trends and performance metrics.

 

 

Why Choose Us?

We believe we can significantly enhance your marketing efforts for several reasons:

 

✔ Strategic Alignment: We ensure that your marketing content aligns with your overall business development and growth strategy.

 

✔ Targeted Content: Our posts are tailored for your ideal customer profiles, ensuring relevance and engagement.

 

✔ Industry Expertise: With in-depth knowledge of the translation industry, we know how to approach different target industries effectively.

 

✔ Proactive Planning: We maintain a social media calendar with at least a three-month overview of upcoming topics, coordinating closely with your team to ensure alignment.

 

 

Our Cooperation Phases

 

Our cooperation with you involves four key phases:

 

1️⃣ Laying the Foundation

 

2️⃣ Structuring and Content Creation

 

3️⃣ Content Distribution

 

4️⃣ Monitoring and Support

 

 

Ready to Start?

We can begin as soon as you’re ready. Just send us a message, and we’ll arrange a quick Teams meeting to discuss your needs, concerns, and ideas for growth. Let your project managers and translators focus on satisfying your existing customers, while we help you attract new ones.

 

By partnering with us, you can ensure your marketing efforts are consistent, targeted, and effective, helping you stand out in a competitive market.

 

We look forward to supporting your growth and helping your LSP reach new heights.

 

You can find more information about our Marketing Support Program here.