Marketing and Sales
LSP project managers are some of the biggest sources of content marketing for language service providers. Their real-life stories and experiences with client projects, their problems and goals, can be used to attract similar clients. Because potential clients will see how you handled the problem and what results your clients experienced.
LSP project managers are a treasure trove of knowledge and experience. They are aware of the latest trends in the language services industry and know the challenges and solutions that clients face every day. This makes them an ideal source of content for your marketing efforts.
Here are a few ways you can tap into this valuable resource:
Case studies are a great way to showcase your expertise and the value you can provide to your clients. Interview your project managers about successful projects they’ve worked on, then write case studies highlighting the challenges they overcame, the solutions they implemented, and the results they achieved for their clients.
Encourage your project managers to write blog posts about their experiences, insights, and tips on translation and localization. This way, you can share your knowledge with potential clients and position yourself as a thought leader in the industry.
For more in-depth content, you can create ebooks and white papers that address common challenges faced by LSP project managers. For example, you could write an ebook on how to manage complex translation projects or a white paper on the latest trends in localization.
This type of content can be a valuable resource for potential clients and help you position yourself as an expert in the field.
Videos and webinars are another great way to connect with potential clients and learn more about their needs. Host webinars with your project managers to discuss specific topics related to language translation and localization, or create videos that showcase their success stories.
By using your project managers as content marketing sources, you can create high-quality, informative content that engages and excites potential clients. This will help you generate leads, increase awareness, and position you as a leader in the language services industry.
♦ When interviewing your project managers, ask them open-ended questions so they can tell their stories and insights in their own words.
♦ Be sure to carefully edit and proofread your content before publishing.
♦ Promote your content on social media and other online channels to reach a wider audience.
♦ Use analytics to track the performance of your content and see what resonates with your audience.
By following these tips, you can develop a content marketing strategy that leverages the expertise of your project managers and helps you achieve your business goals.
When creating content marketing materials that feature LSP project managers, it is important to focus on the following:
Authenticity is about being true to yourself and your brand. It’s about creating content that accurately reflects your values, beliefs, and personality. And it’s about being honest and genuine when it comes to your marketing and communications.
Clients want to hear real-life stories from real people. Make sure your content is authentic and reflects the genuine experiences of your project managers.
When you provide valuable content, you showcase your expertise and position yourself as a thought leader in the industry. You also build trust and credibility with potential clients. And all potential clients are looking for solutions to their problems. They want to know how to translate and localize their content more efficiently and effectively. They want to work with a language service provider who has the expertise and experience to help them achieve their goals.
Your content should provide value to potential clients. Share insights, tips, and best practices that can help them improve their own language translation and localization processes.
Tailor your content to the specific needs of your target audience. Consider the types of projects your project managers typically work on and the challenges they face.
Tips for creating relevant content featuring LSP project managers:
Here are some content marketing ideas that highlight the expertise and successes of your LSP project managers:
Case study: “How we helped our client launch a new app in 10 languages”
Blog post: “5 tips for managing complex translation projects regarding medical devices”
Ebook: “The ultimate guide to game localization”
Webinar: “How to choose the right LSP for your legal translation and interpreting needs”
Video: “A day in the life of an LSP project manager for pharmaceutical industry clients”
If you’re ready to take your LSP’s marketing to the next level, check out our exclusive marketing workshop, Fortify Your Marketing. Led by experts who know the LSP industry inside and out, this workshop will teach you everything you need to know to develop and implement a successful content marketing strategy.
Attendance is limited to 5 participants, so sign up today to secure your spot!