Reinforce your sales

Learn how to sell your services like a sales professional!

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WHERE & WHENDATESPRICE €EARLY BIRD PRICE €REGISTRATION
ONLINE

9:30 – 17:00 CET		Part 1: 1 Oct 2024
Part 2: 8 Oct 2024
Part 3: 15 Oct 2024
650

from
14 Sep 2024		550

until
13 Sep 2024 23:59 CET		Register now

If you want to master the most useful sales psychology and best sales techniques that can be applied immediately in your business, then you have come to the right place.

This training is meant for small and medium sized businesses (SMBs), especially for the translation and localization services, who want to evaluate their current sales efforts and take them to the next level. With a little theory and lots of exercises based on your current sales efforts, you will master immediately applicable sales approaches focused on business-to-business customers for SMBs.

See some snippets from previous training and similar sessions:

Avoid these mistakes when selling translation services

Farming as a sales strategy

Sales misconceptions

 

If you want to see more of our videos, click here.

NOTE: If you want a customized training just for your company online or on your premises, please contact us.


FEEDBACK FROM ATTENDEES

REINFORCE YOUR SALES

ABOUT THE TRAINING

WHO THIS TRAINING IS FOR

WHY YOU SHOULD ATTEND THIS TRAINING

MODULES

WHAT YOU WILL KNOW AFTER THE TRAINING

WHO YOU WILL
BECOME AFTER THE TRAINING

REGISTRATION AND PAYMENT


ABOUT THE TRAINING

Many SMB owners think that hiring a salesperson will solve their problem of continuously selling their services.

On the other hand, no one can know your offerings and your customers better than you. No one can sell your services better than you can. An agency will spend a certain number of hours on your business, but the development of your business is most important to you. You are responsible for the success of your business every waking hour. You are the one who has to keep track of all business operations.

Building sales is laborious and requires more than one person, but it is absolutely necessary to grow the business and stay relevant. And everyone in your company should be involved. Learning about sales is a never-ending process because people change, communication styles change, sales approaches change. To help you master the sales concepts every SMB needs, we have developed a practical training that includes the most useful sales psychology and best practices that can be applied immediately in your business.

WHO THIS TRAINING IS FOR

This training is suitable for owners, executives, managers, in an SMB and even freelancers. You will master the necessary sales approaches you need to even start selling, and you will become a well-rounded sales professional for your business as well.


WHY YOU SHOULD ATTEND THIS TRAINING

For SMBs only.Your interests
at the forefront.Little theory and
lots of exercises.Immediately applicable solutions.Loads of knowledge in a short time.
Online or in
your premises.Improves your sales.Practice with your colleagues.Condensed knowledge.Saves time and money.

MODULES

The training consists of six modules, delivered in three sessions.
Each session will take place once a week, and lasts 7:30 hours including two short breaks and a lunch break in between:

In each module, you will receive a short theoretical framework and practical exercises. You will also be assigned practical exercises to work on between parts after each part.

You will receive a certificate of participation upon completion of all six modules.


List of modules


The content of each module

    I. THE PRESENT AND FUTURE OF YOUR SALES EFFORTS

If you want to build or improve your sales efforts, it’s best to start with an analysis of the current situation. The biggest problems and obstacles in sales processes are negative attitudes, biases, or limiting beliefs about selling. This is why many people shy away from it or even hate it. They also often do not realize the connection between sales and marketing and how all of this together brings more new customers.

It is crucial to develop the right attitude and mindset, otherwise, all efforts could be in vain. Often limiting beliefs, self-doubt, perfectionism and the like prevent us from succeeding in other areas of business and life, not just sales.

In this module, you will learn how to:

  • ▪ Identify the missing pieces of your sales efforts
  • ▪ Get your sales skills to where you want them to be
  • ▪ Identify negative attitudes and limiting beliefs that are inhibiting your growth
  • ▪ Strengthen your belief in yourself and the services you sell


    II. MASTERING THE NECESSARY SALES PSYCHOLOGY FOR YOU AS A SELLER

Sales is about communication, but it’s also about psychology. Some salespeople have the natural talent for efficient selling, but on the other hand, many are not very good at presenting their services and convincing people. This may have cost them a lot of money. Or it may have helped their competitor be more successful.

It’s important to know how to influence and persuade people. Not only in sales, but also in management, leadership and raising children. In addition, we need to present our services in a memorable way so that they stick in the minds of our potential customers.

In this module, you will learn how to:

  • ▪ Use the main tools of influence
  • ▪ Apply the concepts of pre-suasion and persuasion
  • ▪ Avoid manipulation
  • ▪ Eliminate self-doubt, procrastination and negative perfectionism
  • ▪ Tell persuasively compelling stories


    III. MASTERING THE NECESSARY PSYCHOLOGY OF BUYERS

Knowing yourself and having the right attitude is absolutely essential in sales, but knowing how our customers think is also a must. Many people do poorly in sales because they do not know what’s going on in the customer’s mind when they make a buying decision. After all, no one likes to be sold to, but many people like to buy. There are many ways people approach the buying process.

It is important to know what people need or want, what they desire or dream about, what they are afraid of or shy away from. Knowing the psychology of buyers is critical to success in sales. This knowledge is also very useful in leadership and management.

In this module, you will learn how to:

  • ▪ Identify relevant human needs for the sales process
  • ▪ Practically address human needs in sales conversation
  • ▪ Apply the buying process for the best customer experience
  • ▪ Recognize different types of buyers and choose a successful approach
  • ▪ Attract new customers at networking events


    IV. REACHING SALES EXCELLENCE FOR LONG-TERM SUCCESS

Sales excellence is defined as consistently meeting and exceeding growth targets. It is a measure of the performance of individual salespeople and of a company’s success in closing deals. Easier said than done.

Sales excellence consists of three phases: engage, discover and commit. In business, being well prepared for anything is critical, and in sales, even more so. Good preparation leads to deals and long-term engagement. And a good emotional state is something every salesperson should have control over.

In this module, you will learn how to:

  • ▪ Prepare your mental and emotional state for sales efforts
  • ▪ Make contact and attract attention
  • ▪ Speak in public with charisma
  • ▪ Initiate acquisition and customer qualification


    V. EFFECTIVE SALES EMAILS, CALLS, PITCHES, AND NETWORKING EVENTS

None of the knowledge from the previous modules makes sense unless we apply it to a specific sales situation. There are myriads of channels and methods for effective selling, and you need to master those where selling your services is most efficient. Some think sales emails and sales calls are dead, but they are so alive.

Knowledge is only power only if applied. And sales knowledge needs to be applied all the time, everywhere, because you never know where opportunities will present themselves. You have to be ready when they appear. Some would call it luck, but we believe in the interplay of preparedness, knowledge and chance.

In this module, you will learn how to:

  • ▪ Write effective sales emails
  • ▪ Make effective sales calls
  • ▪ Make persuasive sales pitches
  • ▪ Overcome objections and close the deal
  • ▪ Deal with rejections


    VI. MODERN SALES APPROACHES

Society, technology, economy, laws and people change every day. You need to stay up to date on many things to be successful in your business. Approaching potential clients for services is nothing like the way you did it five years ago. Keeping up with modern developments takes time and energy, but there has never been so much help in this regard. Leveraging existing leads and customers is a good way to go.

Modern times have turned sales processes upside down. Fortunately, you can start with existing leads and customers. Modern buyers are often better informed about services than salespeople because they can easily compare reviews and prices. A modern seller is just a guide.

In this module, you will learn how to:

  • ▪ Apply value-based pricing in your quotations
  • ▪ Implement a system to solicit referrals
  • ▪ Carry out cross-selling and up-selling
  • ▪ Use account-based marketing with your sales


WHAT YOU WILL KNOW AFTER THE TRAINING

You will know how to:

Set up and run your sales processes without hiring a salesperson

Develop the right mindset for selling your services

Effectively convince your customers to buy from you

Put sales excellence into practice

Sell value instead of hours

Deal with objections and turn them into acceptance

Sell at a variety of events

Sell yourself and your services


WHO YOU WILL BECOME AFTER THE TRAINING

A successful seller.

A credible seller.

A persuasive storyteller.

An effective presenter.

A better negotiator.


REGISTRATION AND PAYMENT

Please click here

to register for this training

Since the number of spots is limited, your spot cannot be guaranteed until payment for the training has been received.

Once we receive your registration, we will send you an invoice. This is on a first- come, first-served basis.

NOTE: If you would like a customized training just for your company, please contact us. Please read our Terms and Conditions as well as Client Satisfaction Guarantee.

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Protecting the confidentiality and business interests of our clients is at the forefront of all our business interactions. With the trust that this creates, we establish fruitful and lasting relationships with our clients.