List of modules

• THE PRESENT AND FUTURE OF YOUR TRADITIONAL AND DIGITAL MARKETING
• THE CRUCIAL PSYCHOLOGY OF MARKETING THAT BRINGS MONEY TO THE TABLE
• GOLDEN CONCEPTS OF SUCCESSFUL MARKETING YOU CAN’T DO WITHOUT
• YOUR WEBSITE AND LINKEDIN FOR NEW AND EXISTING CUSTOMERS
• IMPLEMENTING RELATIONSHIP-CENTRIC MARKETING
• PAID ADS OR BOOSTED POSTS FOR WIDER OUTREACH

The content of each module

I. THE PRESENT AND FUTURE OF YOUR TRADITIONAL AND DIGITAL MARKETING

Many small and medium-sized companies start working on their marketing in a spontaneous and disorganized way, without clear goals and strategy. As a result, they often post uninteresting content on their social networks with no response. They just seem to want to be present and fervently hope that algorithms or artificial intelligence will do the work. But they won’t.

First and foremost, it’s important to know where your marketing stands at the moment to take it to the next level. After that, we take care of the great customer experience with every single contact with your company. It’s the experiences that potential customers remember, not the facts.

II. THE CRUCIAL PSYCHOLOGY OF MARKETING THAT BRINGS MONEY TO THE TABLE

Marketing, sales, leadership – it takes a lot of psychology to do them effectively. Many people are not successful in these areas because they don’t really understand how human psychology works in these contexts.

It’s important to know what people really need, what motivates them to buy and how this whole psychological process works. A company is like a table with four legs and needs to appear trustworthy and credible to stand firmly on the ground. One leg is marketing, the second is sales, the third is your services and products and the fourth is people. They all need to be stable so that you can bring the money to the top of the table with stories that attract attention. Attention – the most important currency in today’s business world.

III. GOLDEN CONCEPTS OF SUCCESSFUL MARKETING YOU CAN’T DO WITHOUT

Marketing is about visibility, awareness and positioning. A market is like a huge jungle in which you have to put up your sign to show that you are there with your services or products. Easier said than done, right?

It’s important to know how to be successful in your marketing attempts. This is where the marketing strategy and sales funnel are the best solution. However, they won’t work if you don’t have clear customer journey steps and brand elements. And without showing how you do it better than your competitors. If you apply the essential golden marketing concepts, nothing will stand in the way of growing your business.

IV. YOUR WEBSITE AND LINKEDIN FOR NEW AND EXISTING CUSTOMERS

Small and medium-sized companies often have websites with outdated content. Moreover, they are often not customer-oriented, but full of descriptions and information about their services. LinkedIn content is also not targeted at the right B2B audience.

Never forget that your website is your shop window. How do you want your visitors to feel when they come to your “store” and what is the first thing they learn about you? It needs to be attractive enough to make it worthwhile for today’s users, who only spend a few seconds on a website, to spend more time on it. Your website should focus on solutions to their problems or ways to fulfill their interests or desires. This also applies to your personal and company LinkedIn profiles. Both together can turn visitors into customers if you communicate effectively.

V. IMPLEMENTING RELATIONSHIP-CENTRIC MARKETING

In today’s marketing and your entire company, everything revolves around the relationship with your customers. Customers can choose from a wealth of offers like never before. Potential customers should relate to the content you offer them as part of your marketing efforts. Artificial intelligence tools can be a great help if used correctly.

“Content is king, but context is god,” Gary Vee once said. Therefore, you need to think wisely and carefully about what and how you appeal to your potential and existing customers, as this will have a huge impact on how you attract and retain them.

But you should also use the power of attraction at networking events, conferences, and trade shows, not just on your web-based resources to find direct customers. In addition, account-based marketing is one of the most powerful ways to choose who you want to work with.

VI. PAID ADS OR BOOSTED POSTS FOR WIDER OUTREACH

“No pay, no gain”. To publicize your services and reach the ideal clients you really enjoy working with, you should not only pay with the time you invest in your free content but also with real money for various posts and ads. When you combine useful free content with boosted posts and/or paid ads, your marketing becomes a complete and well-rounded whole.

To know where to invest further or which practice to abandon, you need to track and measure your success with different tools. And think of your marketing as a living whole, not just a series of different tools and tactics.